Dresses: For an Ethnic Everyday

Learn about design trends & production processes from 80 years of practical experience

Sep 28, 20215 min read

Fashion Trends 2022: Insights by the biggest Indian Tastemakers

We dived into the minds of 9 Indian fashion bloggers who are defining the fashion needs of the Indian youth. These trends will make it big!

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Sep 14, 20213 min read

Digital Printing - Textile printing of tomorrow

The newest format of printing is changing the designing process rapidly. Read more about what makes it so unique, here!

Aug 14, 20215 min read

9 Tips to Save yourself from Online Fraud

Don't get scammed when buying fabrics online! Here are a few things you can check to see if the seller is genuine and avoid getting robbed.

Jul 20, 20212 min read

Latest Dress Design Trends for 2021

Explore the latest & best of Ethnic Indian Fashion that were the highlight of Spring/Summer 21 and look at whats upcoming for Winter 21.

Jul 10, 20213 min read

The Business of Printing - Meeting Unsaid Expectations

Its not as simple as drawing, designing, dyeing, printing today. The Golden age of shopping brings with it its own series of challenges.

Jul 9, 20212 min read

Sustainable Fashion: Indian-core edition

From fabrics to marketing efforts, we aim to leave a positive footprint on the lives & atmosphere around us. For a Better Everyday!

Jun 17, 20212 min read

Is Gucci's Luxury Kurta really worth Rs. 2.5 lakhs?

$3,500, i.e. Rs. 2.58 lacs, is the tag on Gucci's recently released "Kaftan" & we think it is absolutely worth it! Here's why!

Apr 2, 20215 min read

Crafts & Prints from Indian Heritage

Have a look at the top 10 print styles booming in the Indian Dress space right now!

Mar 2, 20213 min read

Salwar Kameez or Kurti?

Should you just buy a readymade kurti or have a salwar kameez tailored? Answer these 3 questions to find out whats right for YOU!

Dec 18, 20203 min read

How to dress like a Celeb: The Salwar Kameez edit

May 4, 20192 min read

A brief history of Salwar Kameez

Elegant. Comfortable. Indian. The Salwar Kameez is a timeless & versatile style of garmenting. Unlike fashion trends, this attire has...